Without a well-thought-out brand design strategy, your brand will fail to stand out and make the right impression on your target audience. But a brand strategy runs beyond logos, fonts and colors, deep into the core of your expectations, your audience's wants and human psychology.

You need a panel of experts, including brand strategists, graphic designers and developers, to truly uncover and solidify your brand's authentic self. And that's exactly why we are here with the list of the top 10 best design agencies in the UK.

We created this list after comparing 20+ design agencies in the UK based on their services, expertise, design philosophy, and client testimonials. We also give you a tried-and-tested step-by-step approach to finding the perfect design agency for your brand that has the potential to cater to your needs.

How to find the perfect design agency for your brand?

Top 10 Website Design Agencies in the UK

Here are the 10 best design agencies in the UK based on their services, expertise, design philosophy and client testimonials.

1. ThunderClap

Best for: Startups, mid-level and enterprise brands

ThunderClap is a premium WebFlow Enterprise Partner and recipient of Webby Awards and CSS Design Awards. They mainly cater to brands from the SaaS, fintech, real estate and venture capitalists sectors. 

Their core offerings are web design, development, website migration and maintenance. However, they also offer end-to-end branding services, including marketing collateral design, logo design, custom illustrations and animations. With their record turnaround time of 8 to 10 weeks, ThunderClap is the perfect option for brands who want a minimum viable brand fast without compromising on quality.

Their design ideology goes beyond aesthetics and centers on the conversion potential of the designs. They ensure their websites and branding solutions are CRO optimized and SEO-optimized to ensure maximum conversions. Some of their notable clients include Skoda, Jaicob, Shopline, Guideline, and ConsultAdd.

Reviews

“As an early-stage company, we needed a clear brand identity and messaging before launching. ThunderClap delivered exactly that—concise, impactful copy and branding that feels right. They took the time to understand our business and were incredibly responsive throughout. We now have a strong brand presence that reflects who we are and what we stand for.”(Website)

2. Six

Best for: Startups, mid-level and enterprise brands

Six is a Bristol-based branding agency with a team of Webby award-winning designers and programmers. The agency offers end-to-end branding services, including website strategy, branding, design, art direction and development. However, they do not offer copywriting services.

Like ThunderClap, their designs blend aesthetics with functionality to give the best UI experience to its end users, your target audience. They take special effort to know your brand inside out to devise strategies and designs that truly reflect your values and bring forth the results you aim for.

Six caters to brands of all sizes from industries like retail, technology, media, fashion, luxury, banking, aviation and real estate. Some of their notable clients include HBO, Native Land, Complex, Hindman, Vogue, and Dove.

Reviews

"Working with Darren has been an amazing experience! His design agency, Six took our urban lifestyle editorial site, GrooveEffect.com to the next level. We worked with him to revamp the design, layout, and branding of the site, which helped take GrooveEffect from a style blog to an online lifestyle magazine that we can truly be proud of. "(LinkedIn)

3. Otherway

Best for: Mid-level and enterprise-level brands

Otherway is one of the website design agency in UK. Recognized as one of the top creative companies of 2024 by If You Could, Otherway comes 2nd on our list. With its headquarters in London and New York, the agency serves brands from industries like technology, fintech, food & beverages, lifestyle, and beauty & skincare.

They offer a full suite of branding services like branding strategy, identity, design, innovation, packaging, digital, motion, content and campaign. They strive to create culturally relevant designs that move your audience and inspire them to take the right action.

Some of the brands on their elite client roster include Coinbase, Cabinet, Rocket, Lucky Saint, Basehall, and Monzo.

Reviews

"This is a huge milestone in 63 years of Strongbow, with the biggest and boldest redesign ever. Setting the pace for what's to come, we're excited to show people what else we have in store for our summer of cider." (Website)

4. Design Studio

Best for: Enterprise-level brands

Design Studio is one of the top web design agencies in the UK, and it has received awards like the Brand Impact Awards 2023 and Transform Awards Europe 2024. The services they offer include brand strategy, brand architecture, visual, sonic, verbal and motion identity, brand films and brand campaigns.

Design Studio conducts immersive research to dig deep into your current design shortcomings, your audience's preferences and your goals to build human-centered designs. They are best suited for retail, technology, travel, fitness, beauty and personal care, B2B, healthcare, and sports brands looking for branding solutions. However, copywriting and website development services aren't included in their package.

Their major clients include unicorns like British Airways, Eurostar, Airbnb, Depop, Microsoft and Get Your Guide.

Reviews

"DesignStudio has created a symbol that can be recognized as a character, the Roo, irrespective of what language you speak, while the minimalist aesthetic reduces established cultural associations. This is a mark that Deliveroo will imbue with meaning over the next few years." (Website)

5. Ikon

Best for: Enterprise-level brands

Ikon, a boutique branding and creative agency, is one of the best design agencies in London, according to Clutch. The brand specializes in offering services like brand strategy, brand identity, brand messaging, art and direction.

As a boutique-style agency focusing on quality over quantity, Ikon is very particular about the clients they onboard. They cherry-pick their clients and offer custom teams and solutions based on their requirements. Simplicity and elegance are their two watchwords, aimed at simplifying brand messaging to attract and convert the right audience.

They mainly cater to clients from the luxury, hospitality, retail, automotive, sports, real estate, media, and architecture industries. Oriental, Westfield, Porsche, F1, DS Techeetah, Berkeley Homes, and Media 10 are some of their clients.

Reviews:

"I would highly recommend ikon to anyone looking for talent, creativity, drive, attention to detail and with a focus on the result." (Website)

6. Quarter Digital

Best for: Startups and mid-level brands

Quarter Digital is a design agency in the UK that brings forth 18 years worth of web design experience. Like ThunderClap, they specialize in WebFlow development but also offer custom branding solutions, including logo design, business card design, etc. The core WebFlow services they offer include WebFlow design, maintenance and migration.

Fr Quarter Digital, 3 things matter the most: data, clear communication and simple designs. In other words, they follow a data-driven approach based on the best design, business and psychology practices. As a WebFlow web design agency, they have faster turnarounds, less than 2 months and offer post-launch support to ensure best results.

Startups and mid-level brands from sports, AI, B2B, services, fashion and beauty sectors dominate their portfolio. 11x, Akave, Glyphic AI, Sedna, Nomad Animations, and Prequel are some of the top brands on the list.

Reviews

"We used Quarter Digital to design our website and logo. They gave us a professional modern site for a very reasonable price. The site has been instrumental in helping us launch our company. Overall, it was great working with Quarter Digital." (Website)

7. Reactive

Best for: Mid-level brands

Based in North East England, Reactive is a one-stop solution for brands looking for print and digital design solutions. Launched in 2005, the agency has served over 2500 clients from industries like AI, fintech, luxury and fashion, healthcare, real estate and retail.

They offer a full suite of branding and marketing services like web design, logo design, brand identities, brochure design, web development, strategy, e-commerce development, bespoke development, packaging, business stationery, copywriting, content, email campaigns, etc.

For Reactive, following a brand-led approach to design is the key to creating designs that move and convert customers. Notable names in their client list include Utility Alliance, PTL Cabling, RAW35, Tetrad, and Catcote Academy.

Reviews:

"Reactive always goes above and beyond on every project and delivers the goods every time. In all honesty working with them couldn't be easier, it's like having an extended marketing team at the end of the phone." (Website)

8. Kota

Best for: Startups, mid-level and enterprise brands

Kota is a UK-based design and branding agency and recipient of CSS Design, Awwards, Digital Agency Network and Clutch awards. The range of services they offer includes web design and development, copywriting, brand strategy and identity, motion graphics, and marketing support.

Their work is heavily influenced by the world of arts, films, and music, making it a perfect option for brands that are unafraid to experiment with out-of-the-box designs. Sustainability is another core value, and the agency makes a special effort to work with brands that align with this cause.

They serve multiple industries, including tech, B2B, healthcare, retail, media and entertainment. Their clientele includes Future Form, Tangerine, Floan, Wogan Coffee, Pison, and Stoli.

Reviews

"As a design agency ourselves, handing responsibility for our web redesign to another creative agency needed to be well considered. We were impressed by KOTA's portfolio and chose them for their creativity. And they did not disappoint!" (Website)

9. Two Times Elliott

Best for: Mid-level and enterprise brands

Ranking 9th on our list is Two Times Elliott, a London-based branding and creative agency. They offer end-to-end branding support to devise brand strategies, finalize brand identities and packaging and engineer spatial designs. However, they do not offer web development and copywriting services, unlike ThunderClap.

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With its motto, 'outside the expected,' the brand has a knack for creating revolutionary and one-of-a-kind designs. For Two Times Elliott, uncovering a brand's authentic self is the key to resonate with the audience rather than blindly following industry trends.

They've experience serving customers from home & interiors, travel, hospitality, beauty & personal care, real estate, and food & beverages industries. Here are some of the popular names on the list,  Paist, Lick, Roam, AKT, The Office Group, De Beers, and KanKan.

Reviews

"We worked with Two Times Elliott on a full-scale rebrand for Hello Klean and they absolutely delivered. They took a 360° approach, covering everything from brand narrative to packaging, typography, and design systems. The result was a brand identity that feels refined, modern, and truly aligned with our vision." (LinkedIn)

10. Deep

Best for: Startups, mid-level and enterprise brands

Deep is another London-based branding agency in the UK with awards like the German Design Awards and Magazine Design Awards under their belt. Their core branding services include naming, branding architecture, brand positioning and visual and verbal identity. Other offerings from the agency include UI/UX design, website development, campaigns, content and packaging.

They strive to uncover what clients really want from their brand rather than fixating on numbers and facts. According to them, designs that are appealing to the head and heart are the key to conversions. They cater to B2B, Fintech, hospitality, sports and retail brands and have served influential brands like Emaar, Amathus, Cafe Koko, Canon, Cloud 9, Nyetimber, and MG Empower.

Reviews

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How to find the perfect design agency for your brand?

We've listed the 10 best design agencies in the UK for outsourcing design services. But if you want to go beyond this list and do some research on your own, feel free to. You can find the right agency for your brand by following these steps:

Step 1: Understand your requirements

The first step to finding a perfect design agency is to understand your requirements. This ranges from finalizing the services you need from them, feasible turnaround times and budget to the level of support required. 

For example, if you are looking for specific services like web design and development at affordable rates with faster turnarounds, design agencies like ThunderClap are a good choice. Similarly, if you need end-to-end branding solutions from naming to visual strategy to packaging and are not particular about budget or turnarounds, go for agencies like Design Studio or Other Way.

Step 2: Evaluate their expertise

There are two major ways to analyze a design agency's expertise, by looking at the awards and certifications under their name and analyzing their portfolio. Awards and certifications are testimony to their proven track record and industry experience.

Similarly, the portfolio gives a glimpse into the kind of work they do, their process, style and the results they deliver. To understand how they'll likely approach your brand, look for brands similar to yours in their portfolio. A satisfactory before-after is always a sign of their competence.

Also read: Top 15 Branding Agencies in 2025

Step 3: Know their design philosophy

Every design agency has its own unique design philosophy. While some focus more on minimalistic design that is rooted in simplicity, others believe in the power of quirky, bold designs. The key is to find an agency that matches your design concept to ensure they have the potential to bring to life what you envision.

For example, if you are looking for a design agency that gives equal weightage to design and functionality, ThunderClap is a great option for you. Similarly, if you are open to experimenting with bold designs, go for Kota.

Step 4: Check their customer reviews

Look for customer reviews on marketplaces like Clutch and Design Rush and their websites to know what customers say about them. Look for reviews that talk about the functional and emotional benefits of collaborating with the agency. If there are too many generic reviews without proper attribution to their author and their company, the chances of them being fake are high.

Closing Thoughts

Following the checklist above helps you shortlist the best design agencies from the best 10. But what next? How do you narrow down to the one that you want to outsource design services? Here's how:

Reach out to them with your specific requirements and request them for proposals or discovery calls. Zero in on their pricing, turnaround time, tech stack, collaboration style and experience working with similar brands from the proposal or call to find the right design agency for you.

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